Self storage facility operators should know that digital marketing is essential for business success in 2023 and beyond. Having a modern and user-friendly website can make a huge difference in terms of attracting and impressing customers.
With an engaging self storage website, facility owners can increase online visibility and boost their bottom line by helping self storage customers find and book the self storage unit they need with ease. To ensure that your self storage web design meets today's standards, here are some tips to consider.
Why Web Design Is Important
Having a website that looks professional and reflects the quality of your self storage facility is essential. It sets you apart from other self storage companies, and it can also build trust with potential customers.
The best self storage websites are easy to navigate. Having an easily navigable website ensures that potential customers don't become frustrated by long loading times or confusing menus.
Give a Positive First Impression
Remember: this may be someone's first touchpoint with your facility as they shop around for self storage units. The first thing potential customers will notice is the overall look and feel of your facility's website design.
Consider including high-quality images and videos of your self storage units that highlight the unique features of your business. Simple menus and navigation can help users feel comfortable right away, which builds trust.
Web Design, Page Speed, and SEO
Your self storage web design should be optimized for speed, as page loading times are a key factor when it comes to search engine optimization (SEO). Your facility's website might look great, but if it takes too long to load, potential customers and current tenants may not stick around long enough to find out.
You can ensure a fast loading time and optimize your website's performance by reducing the size of your images, minifying code, and minimizing redirects. Having a mobile-friendly self storage web design is essential for people using their phones to search for available self storage units.
Stand Out From Your Competitors
Use the visibility of your self storage website to gain an advantage over competitors. Utilize keyword research to identify relevant terms that potential customers might be searching for and include them in your website's content. This will increase the chances of your self storage facility ranking higher in search engine results pages (SERPs).
The higher you rank in search engines like Google, the easier it will be for potential renters to find your business on Google Maps. Additionally, this gives you the opportunity to highlight the unique features or services you offer while highlighting your self storage industry experience.
Self Storage Web Design Tips
With the right self storage website design, facility operators can be set up for success in the self storage market. Create an attractive website that stands out from the competition and attracts more customers with these web design tips.
Less Is More
When it comes to self storage web design, less is often more. A cluttered website with too many features can be overwhelming for website visitors and make them leave the page quickly. If your website is cluttered, renters may get the impression that your facility is cluttered, too.
Provide High-Quality Content
High-quality content includes blog posts, videos, and downloadable content that teaches potential customers about self storage units.
Along with providing quality content, you should include calls-to-action (CTAs) throughout the website design. CTAs can quickly direct potential customers to important contact and availability information. This can be an effective way of increasing click-through rates and generating more leads for your business.
Check for Mobile-Friendliness
Ensure your website is mobile-friendly, not just aesthetically pleasing on a desktop or laptop computer. A large portion of your customer base will use your website from a mobile device. It is essential that the self storage website design is responsive to ensure customers can easily find and book self storage units without any hassles.
Integrate the Latest Technology
To make life even easier for your tenants, utilize technology that includes online reservations and online payments. Websites hosted on platforms like HubSpot and WordPress have plugins and integrations designed to streamline the self storage lease experience for your customers.
Consistently Update Your Site
Self storage website design should be regularly updated to ensure customers have access to the latest information and availability of self storage units. This includes adding newly available self storage units, updating prices, and making sure that all self storage web pages are up-to-date with any changes in services or policies.
One way you can update your site on a regular basis is with a blog. Consider sharing tips that self storage unit renters can utilize, such as space optimization and tips for properly storing items. Self storage operators should keep track of any customer feedback to make sure the digital content remains relevant and engaging for customers.
Stay True To Your Brand
Your web design is a reflection of your self storage brand. Make sure it’s a positive impression!
Utilize the same colors, fonts, and images across all platforms to ensure that customers can easily recognize your website and content. Great website design is consistent in its messaging and creative elements.
Work With a Professional
For facility operators that are feeling overwhelmed, it is important to consider outsourcing. Many self storage companies work with professionals who specialize in web design and SEO optimization.
Professional web designers can make sure your website has the most up-to-date content and features, which boosts SEO for better visibility in SERPs.
Join the Storelocal Brand Program
These self storage web design tips can help facility operators create an attractive self storage website that stands out from the competition and attracts more customers. With the Storelocal Brand program, we bring branded facilities together to maximize their visibility online and establish an authoritative presence on the web.
Through strength in numbers, Storelocal is able to massively amplify independent store owners' impact. Our program enables them to remain visible amidst a sea of bigger competitors - something even ten stores could not do alone for a storage business.