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12th Annual Innovation Summit with Tenant User Conference

Feb 5th - Feb 6th
Newport Beach, CA

PRESENTED BY Tenant_Logo_No_Tag_Horizontal_White-1

 

ABOUT THE EVENT

We hope you'll join us at the 12th Annual Storelocal Innovation Summit in sunny Orange County, CA!
 
This member-only event is a chance for Storelocal's Founders, Members, and Partners to come together as a community. In this meeting we will learn, plan for the future, brainstorm, network, and enjoy being together in a beautiful setting for our biggest member event of the year.
 
As we have done the past three years, we're kicking things off with a half-day event on Thursday 2/5: a Tenant Inc. User Conference. This meeting will be held at our NEW modern office campus. 
 
We will cap Day One off with a cocktail party and dinner. The Winery Restaurant sits on Newport Harbor, offering California Cuisine and a gorgeous view!
 
Day Two we are back at the beautiful Pacific Club. Our team is planning a full day of relevant content and in-depth coverage of all things self storage, but we promise to get you out in time to have a nice dinner in one of Orange County's many fine restaurants.
 
We have a NEW host hotel this year - The Hilton OC Airport. We have blocked a limited number of rooms at a discounted nightly rate of $189. CLICK HERE to reserve your room. 

ABOUT THE EVENT

  • Thursday 2/5
  • Friday 2/6

12:30 PM

UCI Research Park Conference Center

5301 California Avenue, First Floor, Irvine 92617

Check-in and Registration

1:00 - 4:00 PM

UCI Research Park Conference Center

Tenant Inc. User Conference

4:00 - 5:15 PM

Tenant Inc. Headquarters

5281 California Ave., Suite 320

Tenant/Storelocal Headquarters Tours (optional)

Your SEO/PPC Marketing Reps and Customer Success Managers invite you to visit our new digs for some face-to-face time before we head off to dinner at The Winery.

5:30 PM

The Winery Newport Beach
3131 West Coast Hwy, Newport Beach, CA 92663

Cocktail Reception and Dinner, sponsored by Tenant Inc.

All registered Innovation Summit attendees are welcome to join us at The Winery for cocktails, California cuisine and a spectacular view of Newport Harbor. Thanks to our generous sponsors, we will have the entire second floor of the restaurant, upstairs balcony and cigar patio to ourselves. Click Here to register for the Innovation Summit.
 
Cocktails and Dinner at The Winery are sponsored by
Tenant Inc. 
 
Tenant_Logo_No_Tag_Horizontal_White-1
 

 

7:15 AM

The Pacific Club Main Dining Room

4110 MacArthur Blvd., Newport Beach 92660

 

Registration Opens

7:30 AM

The Pacific Club, Main Dining Room

Breakfast and Networking

Hosted by Kiwi II Construction

Kiwi Logo

 

8:30 AM

Welcome to The AI Revolution: What It Really Means for Your Storage Business

Travis Morrow, Storelocal CEO
 
A high-level strategic welcome from Travis Morrow. This session will cut through the buzzwords to frame the day's core theme: AI is not a distant concept; it's a practical tool that is fundamentally changing how operators compete, acquire tenants, and manage their facilities.

8:45 AM

AI & Your P&L

Lance Watkins, Tenant Inc. CEO

Using an (anonymous) operator's P&L statement as a visual guide, Lance will demonstrate the real-world financial impact of AI. This session will go line by line—from staffing and marketing to maintenance and legal—to show how AI will create new efficiencies, reduce costs, and unlock new revenue streams.

9:15 AM

The AI Queen's Gambit: How B2B & B2C AI Will Change Everything

Aoife Roche, AI Queen

A deep dive into the future of artificial intelligence from one of the industry's leading experts. Aoife Roche ("The AI Queen") will explore the next wave of AI applications, from B2C customer-facing bots to powerful B2B operational tools, and what you can do to prepare for the shift.

10:00 AM

Business Break

A few minutes to take care of urgent emails or business matters before returning to the sessions.

10:15 AM

Market Intelligence with TractIQ

Noah Starr, CEO TractIQ

Noah will introduce TractIQ's integration with Hummingbird and how you can use integrated demographic and market data for strategic expansion and pricing decisions.

10:45 AM

How to Implement AI & Automation Without Getting Sued

Scott Zucker, Self Storage Legal Network

A critical legal briefing from industry attorney Scott Zucker. This session will explore the new and significant legal liabilities AI creates, from an AI bot misstating fees (a "junk fee" lawsuit risk) to mishandling PII in voice calls. This session will also introduce the new "Super Lease" as a modern solution to these dynamic compliance challenges.

11:30 AM

Lunch

Enjoy the delicious Pacific Club plated lunch as you network with other operators. Thanks to our generous sponsors for hosting this meal.

12:30 PM

Fireside Chat: The Operator's Origin Story

Cameron Barsanti, StorageLife

A candid, "origin story" style conversation with Cameron Barsanti, moderated by Tim Hall. This session will explore the real-world challenges, strategies, and mindset required to build a successful and forward-thinking self-storage portfolio from the ground up.

1:30 PM

The Great Debate:

A return of the popular, high-energy debate format. Industry heavyweight David Edward and another guest (TBD) will go head-to-head on one of the industry's most pressing topics, moderated by a member of the Tenant Inc. team.

2:15 PM

AI & The New Search Landscape: Is Your Facility Visible?

Michael Cottam, SEO Consultant, OzTech Inc.

SEO expert Michael Cottam presents an updated version of his renowned SSI Live 2025 presentation. This session will focus on how generative AI and new search behaviors are changing customer discovery. Learn how to get your facility's inventory, fees, and unit data "exposed" to AI to ensure you are visible in the new search landscape.

3:00 PM

Google Ads & Self Storage Industry Stats - Straight from Google

Niki Bossonis, VP of Digital Marketing
Tenant, Inc.

3:30 PM

Self Storage Marketing Expert Panel

Hear from the marketing pros at some of the companies who are getting it right. 

 

4:15 PM

Wrap-up

Travis Morrow, Storelocal CEO

4:30 PM

Pacific Club Main Dining Room

Speaker "Overtime"

Once the official meeting is adjourned, you are welcome to hang back for a little while and chat with our presenters, ask follow up questions, or just tell them how much you enjoyed their sessions. 

REGISTRATION FEE

Storelocal Members
TOUCH
$499 per person Storelocal Members
$499 per personStorelocal Members

Includes:
Thursday: Tenant User Conference, Cocktail Reception & Dinner
Friday: Full-day Sessions with Continental Breakfast, Lunch, & Cocktail Reception

Register
Vendors Partners
TOUCH
$999 per person Storelocal Vendor Partners
$999 per personStorelocal Vendor Partners

Includes:
Thursday: Cocktail Reception & Dinner
Friday: Continental Breakfast, Lunch, & Cocktail Reception

Register
EVENT LOCATION

The Pacific Club

location_on_48px4110 MacArthur Boulevard, Newport Beach, CA 92660

The Pacific Club is a reflection of Orange County’s distinctive, professional leadership and lifestyle, making it the perfect place for self storage business owners to meet.

pacific-club
HOTEL LOCATION

Hilton Irvine/Orange County Airport

location_on_48px 18800 MacArthur Boulevard, Irvine, CA 92612

Storelocal Room Block Hotel Rates

Discounted Nightly Rate of $189 (Includes complimentary in-room WiFi and discounted parking of $25 daily)

Start Date: Monday, February 2, 2026

End Date: Friday, February 6, 2026

Last Day to Book: Monday, January 14, 2026 

Click Here To Book Your Room!
 

Hilton Orange County Airport