Travis Morrow has been on a mission to modernize the self-storage industry since he started in 2004. As an intern at National Self Storage in Tucson, AZ, he started by creating an internal competition database that tracked pricing and occupancy of facilities across the 93 sub-markets NSS operated in.
In 2011, as President of the Nevada Self Storage Association, he oversaw the updating of the state’s lien laws to the modern laws in place today. In 2013, as President of the Arizona Association, he led the rebranding and modernization of the group’s website and tradeshow platforms, implementing modern technologies to improve member and attendee experiences.
Also in 2013, Travis became a founder in the industry’s only cooperative, Storelocal, and has served on its Board of Directors since its inception.
As a Director of the national Self Storage Association, Travis worked with a small group of younger members to found the Young Leaders Group.
In 2019 Morrow was appointed by the Storelocal Board of Directors to become the CEO of the co-op. He has overseen the transformation of Storelocal into a profitable organization focused on supporting independent owner operators. to leverage the power of the larger group and stay competitive in a rapidly consolidating space.
All the while, as a self-storage operator, Travis has served as the President/Vice President of National Self Storage since 2009. In 2018 he oversaw the development of their state-of-the-art flagship facility in Marana, AZ, which was recognized as the Overall Facility of the Year for the industry, and serves as a shining example of the future role of automation in self-storage.
He is currently overseeing the development of National Self Storage’s next facility and exploring other development and expansion opportunities, while helping other Storelocal members modernize their operations and facility performance through his role as Storelocal CEO.
Travis has been a featured speaker across the country and in Europe on a multitude of self-storage topics, and has written numerous articles in industry trade publications. He is a graduate of the Eller College of Management at the University of Arizona with a degree in Finance, and is a licensed real estate broker in Arizona.
