Lance Watkins

Lance Watkins is an energetic and visionary entrepreneur on the cutting edge of technology. Lance founded and currently serves as CEO of Tenant Inc., a vertical SaaS platform built from the ground up to move the self storage industry forward.

Prior to Tenant Inc., Watkins transformed the storage industry by founding Storelocal, a network of regional operators joining together in the form of a membership organization. This membership organization brought industry leaders together, which gave them the ability to remain competitive with the public storage companies in an era where renters were demanding more online resources from storage companies.

For more than 25 years Lance has owned and operated self storage properties and grown his portfolio to span three states. He leverages this experience to truly tailor the software and services his company offers to the needs of self storage operators.

Lance currently sits on the board of Storage Treasures, a storage auction website, and Charity Storage, a charitable outreach program, both of which he also founded.