Is Storelocal Storage Worth It? Three Operators Answer.

Is Storelocal Storage worth the investment?

It's the question every operator asks before they make the switch. In Episode 2 of The Power of More podcast, Storelocal CEO Travis Morrow puts it directly to three operators who have already answered it for themselves — and they don't hold back.

Episode 2 is live now.

Meet the Operators

This episode brings together three Storelocal Storage operators at completely different stages of the journey.

Dane Elefante is COO of Platinum Storage Group, operating 40+ facilities across eight states. He's been in self-storage for over 20 years and has scaled the kind of portfolio most operators aspire to build. Pam Dominique has been operating for 20 years across facilities in California and Hawaii, and made the decision to let go of a brand she built herself to join Storelocal. Drake Schmid is a first-time developer who built ground-up at Lake of the Ozarks — and ran an 84,000 square foot facility with one manager from Puerto Rico for a month.

Three different operations. Three different markets. Three very different paths to the same conviction.

What They Actually Talked About

The conversation gets into the real numbers — organic leads, P&L allocation, lifetime tenant value, and what it actually costs to compete with the REITs without the right brand and technology behind you.

Dane explains why Platinum Storage Group turns down third-party management contracts when properties won't join Storelocal. That's not a positioning statement — it's a business decision rooted in data.

Pam talks about one of the hardest calls an operator can make: walking away from a brand she spent years building. What made her do it and whether it was worth it is one of the most honest moments in the episode.

Drake breaks down how he managed an 84,000 square foot ground-up development remotely with a lean team from day one — and what made that possible.

Why This Episode Matters

Episode 1 was about what happens after you acquire a facility. Episode 2 is about whether the decision to join Storelocal Storage is the right one — told by the people who made it, in their own words, with their own numbers.

If you're an operator weighing that decision, this is the episode to watch.

Watch or Listen Now

▶️ YouTube: https://bit.ly/4n8bCA9
🎧 Apple Podcasts: https://apple.co/40zMpEw
🎧 Spotify: https://bit.ly/3Nli6OO